Do You Remember Napster?
Many legacy media outlets are having issues staying afloat, competition is fierce, it often seems to audiences that ratings trumps content. But like all other businesses and lifeforms, you must adapt or die. Don’t malign content creators.
Oh Twitter, How I Once Loved Thee
Once upon a time, social media platforms had real live people who specialized in specific business verticals to work with on campaigns. For a couple of years, I worked with someone at Twitter who specialized in the education space and helped me not only set up campaigns but was available to speak with and ask questions. Social media networking turned into a human-to-human business relationship.
The Power of Persona-Based Messaging
A one-size-fits-all approach to messaging is ineffective in today’s competitive marketplace. To truly connect with your audience and drive results, you must deliver targeted messages that resonate deeply and understand that you probably have more than one audience. This is where persona-based messaging becomes essential.
Who Needs to Use Google Ads?
From its inception as a simple search advertising tool known as Google AdWords, the Google Ads platform has evolved significantly over the years to include not only Search ads, but advertising on other Google properties like YouTube, Gmail, and millions of other websites and apps through the Google Display Network. It encompasses a vast array of ad formats, including search, display, video, app, and shopping ads, to cater to diverse marketing objectives.
Do I Need Google Tag Manager?
You've got Google Analytics* set up and humming along. Your website is tracking visitors and basic page interactions. But is that enough? For some businesses, it might be. But for most, the answer is a resounding "probably not."
Succession Planning: Your Ticket to a Brighter Future
Succession planning – it’s a phrase that can sound a bit stuffy, like something out of a corporate playbook. But let's face it, it’s essential for any business that wants to thrive. It’s like having a secret weapon for future success.
Email Etiquette 101: California Business Edition
Though California, known for its laid-back culture, to work successfully here, you need to meet specific business expectations. The state doesn't have unique email laws but it does have unique privacy laws, which makes adhering to general business etiquette and clarity of email acquisition essential.
The Unexpected Synergy: How Marketing Communications Expertise Fuels Project Management Success
In the ever-evolving realm of marketing communications, the lines between disciplines can become pleasantly blurred. While crafting compelling messaging remains a core strength, a closer look reveals a hidden arsenal: the project and program management skills that many marketing communications professionals possess.
Can't Afford a Full-Time Marketer? Consider a Retaining an Experienced Consultant.
Building a strong brand presence is crucial for any business, but the hefty price tag of a full-time experienced marketing communications (marcomm) professional can leave smaller organizations feeling overwhelmed. Fear not! There's a strategic solution that offers access to expertise without breaking the bank: the retainer model.
Hard Hat Communications: Your California Marketing & Digital Partner for Utilities & Public Works
Are you ready to take your marketing and digital presence to the next level? Talia Wise and Chris Oldaker are thrilled to announce the launch of Hard Hat Communications, a marketing communications and digital marketing agency dedicated to helping California utilities and public works agencies effectively connect with their communities.